Cheers to cherry: Hundreds line up for first taste of Ale-8’s new cherry soft drink
Published 11:25 am Monday, April 16, 2018
More than 200 people lined up outside of the Shell at 50 Hubbard Road to take a sip of a Cherry Ale-8 fountain drink Friday afternoon.
In just 20 minutes, the first 200 sped through the line to receive free samples of the drink and a souvenir cup.
Adrienne Bewley drove from Lexington and was the first in line an hour early to try the new drink Friday.
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“I’ve been a fan of Ale-8 all my life,” Bewley said. “And this is their first new flavor ever, and I was excited to try it.”
Cherry Ale-8 is the first new flavor in Ale-8’s 92-year history, Chris Doyle, Ale-8 marketing director, said.
The flavored drink will continue to debut this weekend in five convenience store locations around Winchester and the Red River Gorge.
“We’ve been working on this for a long time, about two years. We’ve created I think dozens of different recipes,” Doyle said. “We’ve tested it with hundreds of consumers to make sure that we get it right.”
In May, Ale-8 will offer the cherry flavor in more soda fountain machines, single-serve bottles and six-packs in select convenience, retail and grocery stores in its core market, according to a release. Those cities include Lexington, Frankfort, Richmond, Winchester, Bowling Green, Owensboro and Elizabethtown, among others. The six-packs will have a retail price of $3.49, and will also be available through the company’s website.
Doyle said Ale-8 made the new flavor with real cherries and real sugar in addition to the secret family recipe. The drink contains no artificial colors or sweeteners and is 120 calories per 12-ounce serving, according to a release.
“It’s amazing to see all of our loyal fans out here to give it a try,” Doyle said.