Ale-8 launches new campaign
Published 10:39 am Monday, September 17, 2018
This week Ale-8-One announced a new fan-engagement campaign aimed at encouraging preservation.
“Ale-8-One is proud of its Kentucky roots, including the refreshing ginger and citrus soda it’s been family-crafting for 92 years and the beautiful outdoor spaces in the Commonwealth,” a press release issued by the company this week said. “Among the company’s favorite natural locales is the Red River Gorge, a world-renowned haven for hikers, bikers, climbers and paddlers.”
After working with environmental nonprofits and 1% for the Planet for several years, Ale-8 launched the “It’s Our Bluegrass. Make It Last.” campaign in support of the Red River Gorge and Kentucky outdoors.
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Fans can participate in the campaign two ways.
“First, they can ‘purchase with a purpose,’” according to the press release, “as Ale-8-One gives back 1 percent of longneck returnable glass bottle and tallboy can sales to help preserve beautiful areas in Kentucky like the Gorge.”
1% for the Planet is a global organization that connects dollars and doers to address the most pressing issues facing the planet, according to the release. The network includes more than 1,200 member businesses, numerous individuals and thousands of nonprofit partners in more than 40 countries.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given more than $150 million to environmental nonprofits. For more information about 1% for the Planet, visit www.onepercentfortheplanet.org.
The 1 percent donation by Ale-8 includes Cherry Ale-8 16-ounce can sales, which have just become available in Winchester, Lexington, Frankfort and Morehead areas.
Fans can also enter a video contest showcasing Kentucky’s great outdoors.
Fans are asked to share eight-second videos showcasing their favorite outdoor space in Kentucky using the hashtag #ItsOurBluegrass.
The company will donate $8 to its local partners in the Gorge for each of the first 125 videos posted on Ale-8’s Facebook page. The contest will begin Sept. 16 and weekly winners will receive outdoor adventure prize packs.
“Among all of the beautiful places in Kentucky, we have a real passion for the Red River Gorge which is right in our backyard,” said Ale-8-One’s chief operating officer Ellen McGeeney said in the release. “We spend time there with our families and friends and are proud to support the preservation of the Gorge. We’re excited to have our fans join us in this campaign to help ensure that future generations will be able to enjoy its tall cliffs, winding rivers and scenic views.”
For more information about the contest, follow Ale-8 on Facebook or go to ale8giveaway.com.